Privacy Policy

How we handle your data

The short version: This website and its free tools are designed to help you create better creative strategies and advertising content. We use AI to generate outputs, not to track, profile, or target you. Your data is used solely to power the features you use—and we don't store your images or content.

What This Website Does

brianmccreadie.com offers creative strategy services and free AI-powered tools like the Ad Resizer. These tools use artificial intelligence (specifically Google's Gemini AI) to process images and generate creative outputs.

The free tools are productivity resources for creative professionals, not data collection or advertising targeting platforms.

What Data We Collect

To provide the service, we process the following types of information:

  • Content you input: Images and files you upload to tools like the Ad Resizer for processing.
  • Generated content: AI-generated outputs created from your inputs.
  • Basic analytics: Standard website analytics to understand how the site is used. This data is anonymized and is not used to identify individual users.
  • Contact information: If you reach out through the website, we may collect your email address and message details.

How We Use Your Data

Your data is used for one purpose: to power the tools you're using. Specifically:

  • AI processing: Images you upload to the Ad Resizer are sent to Google's Gemini AI for processing. This is how the tool works.
  • No storage: Images processed through the Ad Resizer are not saved or stored on our servers. They are processed in real-time and returned to you.
  • Improving the website: We may review general usage patterns to improve features, but we don't use your specific creative content for this purpose.

Legal Basis for Processing

We process your data based on the following legal grounds:

  • Your consent: When you use our tools, you consent to the processing necessary to provide those features.
  • Legitimate interest: We have a legitimate interest in operating and improving this website and the tools we offer.
  • Legal obligations: If applicable, we may process data to comply with legal requirements.

Important: Ad Resizer Data Handling

Images uploaded to the Ad Resizer tool are not saved or stored on our servers. They are sent directly to Google's Gemini AI for processing, and the generated results are returned to your browser. Once you close or refresh the page, the processed images are no longer accessible through our service.

What We Don't Do

  • We don't sell your data.
  • We don't use your content to train AI models.
  • We don't build advertising profiles.
  • We don't share your information with third parties for marketing purposes.
  • We don't store images you process through the Ad Resizer.

Third-Party Services

The website and tools integrate with the following services to function:

  • Google Gemini AI: Powers image processing in the Ad Resizer. Images are processed through their API. Processing is subject to Google's API terms and data handling practices. View Google's Privacy Policy.
  • Vercel: Hosts the website infrastructure.
  • Analytics: Standard website analytics may be used to understand site usage. This data is anonymized and aggregated.

International Data Processing

Your data may be processed outside of your country of residence, including in the United States. This occurs because our third-party service providers (such as Google and Vercel) may process data in various locations. By using our services, you acknowledge and consent to this transfer.

Data Storage and Security

  • Browser-based: Most tool functionality happens in your browser. Data is not persisted on our servers.
  • Temporary processing: Images are processed in real-time through the AI API and are not stored.
  • Secure connections: All data is transmitted over encrypted HTTPS connections.

Children's Privacy

This website and its tools are not intended for users under the age of 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal data, please contact us so we can address it.

Your Rights

You have control over your data:

  • Since we don't store your processed images, there's nothing to delete.
  • You can clear your browser's cache at any time to remove any locally stored data.
  • You can request information about what data we hold by contacting Brian McCreadie.

Governing Law

This privacy policy is governed by the laws of the State of Florida, United States.

Changes to This Policy

We may update this privacy policy from time to time to reflect changes in our practices or for legal reasons. If we make changes, we'll update the "Last updated" date below. Your continued use of the website after any changes constitutes acceptance of the updated policy.

Contact

If you have questions about this privacy policy or how your data is handled, please contact Brian McCreadie through the website.

Last updated: January 2025

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