👋 Hey, I'm a creative strategist & AI artist with 10 years of experience either running ad accounts in platform or building performance creative programs. I partner with DTC brands who solve problems for their customers, and my work includes:
- Customer research, insight scraping & persona planning
- Creative workspace builds & management
- UGC creator, editor, and designer briefing & management
- AI image & video generation
- Voiceover & filming
I also have a background in professional photography, professional acting, copywriting, video editing & design → everything in my portfolio below was designed, edited, written & generated by me.
Click to book a call or email me at brian@brianmccreadie.com
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Everything in my portfolio below was designed, edited, written & generated by me. Mix of UGC, on-set video, design work & AI.
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The best-performing ad creative often isn’t "creative". It's inspired by past performance, platform behaviors & audience insights. I build creative rooted patterns and truths revealed through research.
I’ve built a production pipeline with top-tier content creators to deliver entertaining, high-quality video ads, plus scroll-stopping image ads (design + photography) to round out campaigns and drive performance.
Fast turnarounds that edits with paid social best practices in mind. All clips, visuals &audio come with full ownership rights or royalty-free usage and can be added to your internal library.
I’ll set up a continuous flywheel of testing, learning, and improving to keep your creative fresh and performing. Each round of ads builds on what is working, so results get better over time.
I handle both creative strategy and media buying, so there’s no disconnect between what’s made and how it performs. It’s a tighter loop that leads to smarter tests, faster pivots, and better results.
I'll build, launch, and manage campaigns following modern best practices with clean structure and tracking.
I'll run structured creative tests so every decision is backed by data. We’re always learning, refining, and improving results.
I'll stay on top of the latest platform updates, ad formats, and policies across Meta and TikTok so we're ahead of the curve.
Need fresh assets fast? I offer flexible photo and video production support to fill content gaps with high-product value assets — no long timelines or heavy lift required.
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TryTheseAds.com is an ad inspiration tool for performance marketers, offering a curated collection of ad frameworks that are popular on Meta and TikTok.
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AI Ad Tools is the a directory
of AI Tools, helping ad professionals discover new platforms and use cases.
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👋 Hi, my name is Brian McCreadie and I have managed $100MM+ dollars in ad spend, generated 250k+ leads in 2024 alone, and I have 10 years of experience running paid ads on Meta, Instagram, TikTok & most other platforms. I've worked for both startups teams and large brands like Hulu, Sennheiser & Universal Pictures.
Along the way I pivoted from being a narrowly focused media buyer into someone who can dish out creative strategy, build ads, execute the campaigns in platform, and report on learnings.
A one person paid ads team!
Resourceful generalists who lean into the latest AI-powered tools are capable of providing massive value (and cost-savings) to brands who have realized that the old way of doing things are now ineffective.
Most of these are startups, but more mature brands are starting to explore this concept and I'd bet big that it's not going away.
I also open to consulting, auditing, training and coaching for brands and marketers who are looking for 1:1 help that is custom to your specific challenges.
Thanks for checking out my stuff, and reach out if you need anything! 🫡
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